Most of the world’s coffee is cultivated by small-scale farmers, on plots of land of about 2 hectares. Throughout coffees’ long history, farmers have been disadvantaged. Our commitment is to only work with small-scale farmers, to only purchase their best coffees, and at prices that recognize the farmer’s skill and effort. We only work with quality oriented farmers who believe like we do that it is quality and differentiation that will command premium prices consistently over time, ensuring sustainable livelihoods for them and their families. For consumers, this just happens to mean unique and great tasting coffees.