Over 2500 village farmers amongst 32 villages communities in the Purosa Valley make up the membership of the Highlands Organic Agriculture Co-Operative (HOAC). With extremely rugged terrain and poor road infrastructure in the region there exists tremendous diveristy amongst the small Proviancial population of just over 400,000. There are twenty languages spoken in the Province and four in the Garoka township region where this coffee is grown.
Coffee is the primary cash crop for these farmers, along with complementary production of vegetables sold on the local market. Most families in the area have a small plot of coffee, which is the most significant source of revenue for the province. Coffee is wet processed on the farms or in village processing centres before being delivered to the central warehouse for export processing.